Partnerships + Sponsorships
Invest in a More Grief-Informed World
Partner with Cassidie Carmen Bates, MPP, to advance evidence-backed conversations about grief, workplace policy, and the systems people encounter after loss.
Start a ConversationExplore the Opportunities
Partnerships + Sponsorships
Cassidie has lived the gap, studied the gap, and built solutions for it. Explore opportunities to fund independent research, sponsor evidence-informed education, reach an engaged social audience, partner around a live event, or create a custom collaboration.
01 Research Partnerships
Build the Research That Changes Workplace Policy
Annual partners fund original research on bereavement leave, employee grief, and grief-informed workplace practices, creating recurring impact far beyond a single event.
Why It Matters
Turn Research Into Practical Change
Partner investment advances independent research, public education, and practical policy insights that organizations can use to strengthen their work and inform how employers respond to bereavement.
The Long-Term Vision
The State of Bereavement in the U.S. Workplace
An annual research initiative examining bereavement in the American workforce, including how grief affects the brain and body. The research will combine evidence with grievers’ lived expertise to shape more effective workplace practices and policies.
Investment Tiers
Choose the level of access and collaboration that best fits your organization. Custom underwriting and multiyear opportunities are also available.
Research Contributor
Annual Investment
An accessible way to fund independent research and join the broader effort to advance grief-informed workplace policy.
Core partnership benefits:
- Annual partner recognition
- Select research communications
- Annual group research briefing
- Early access to public findings
Research + Workplace Partner
Annual Investment
A collaborative partnership pairing original research with practical insights for people, policy, and benefits leaders.
Includes all Research Contributor benefits, plus:
- Input on research priorities
- Two private research briefings
- Two sponsored research webinars
- Research-to-practice policy briefing
- Findings your organization can apply and share
Founding Research Partner
Annual Investment
A high-touch partnership for organizations ready to help shape the research and advance the national conversation.
Includes all Research + Workplace Partner benefits, plus:
- Collaborative input on research direction
- Quarterly private research briefings
- Up to four educational webinars
- Presentation of findings to stakeholders or partners
- First access to emerging findings and future initiatives
02 Workplace Education
Sponsor Evidence-Backed Workplace Education
Sponsor a standalone webinar or connected series exploring the science of how grief affects people at work and how organizations can translate those insights into more grief-informed workplace practices and bereavement policies. Sponsors receive meaningful visibility and association without influencing the educational content.
Integrated Topic 01
The Science of Grief at Work
Explore how grief affects the brain, body, executive function, emotional regulation, and a person’s ability to navigate workplace expectations after a loss.
Integrated Topic 02
Building Grief-Informed Bereavement Policies
Translate the science and lived experience of grief into practical policies that recognize the realities of loss while serving both employees and employers.
Supporting Sponsor
Standalone Webinar
Fund one evidence-backed educational webinar.
Core sponsorship benefits:
- Opening and closing recognition
- Registration and promotional visibility
- Verbal acknowledgment
- Two complimentary registrations
Featured Sponsor
Standalone Webinar
Take a more visible role in one educational webinar.
Includes all Supporting Sponsor benefits, plus:
- Prominent brand placement
- Dedicated sponsor slide
- Three-to-five-minute welcome
- Recognition in the webinar replay
Presenting Sponsor
Two-Part Webinar Series
Present a connected series on the science and workplace implications of grief.
Includes all Featured Sponsor benefits, plus:
- Presenting status across both webinars
- “Presented in partnership with” recognition
- One attendee resource
- 30-minute strategy conversation
Strategic Education Partner
Customized Webinar Series
Build a deeper education partnership tailored to your organization and its audiences.
Includes all Presenting Sponsor benefits, plus:
- Customized three-part webinar series
- Collaborative topic development
- Private research briefing
- Customized attendee resource
- Priority for future engagements
04 Event + Keynote Opportunities
Celebration of Life Seattle
Partner with Cassidie around her 60-minute keynote and connect with professionals across technology, death care, wellness, grief education, and the broader grief community.
Keynote Slide Partner
Introduce your organization through a dedicated closing slide in Cassidie’s keynote.
Core partnership benefits:
- Dedicated closing slide
- Company logo and image
- Mission and company information
- Website and contact details
Featured Partner
Extend your visibility beyond the event through Cassidie Carmen and Soul Executor™ communications.
Includes all Keynote Slide Partner benefits, plus:
- Applicable pre-event email features
- Applicable social media features
- Featured-partner recognition
Keynote Partner
Receive sustained recognition throughout Cassidie’s keynote and a physical presence at the event.
Includes all Featured Partner benefits, plus:
- Logo recognition throughout the keynote deck
- Provided merchandise displayed at the vendor table
- Up to two-minute verbal spotlight during Cassidie’s closing sponsor acknowledgments
- Brief introduction to your organization, its mission, and its work
- Cassidie Carmen and Soul Executor™ visibility
05 Custom Packages
Build a Partnership Around Your Goals
Not every meaningful collaboration fits neatly into a predefined tier. Cassidie works with aligned organizations to create custom sponsorships combining the opportunities most relevant to their audiences, goals, and areas of work.
Tailored Sponsorships
Custom partnerships may combine research access, workplace education, social media visibility, speaking engagements, collaborative events, or original educational content.
A Non-Negotiable
Credibility Comes First
Research Partnership Without Sponsor Influence
Research partners may identify emerging needs, suggest questions and topics, and help shape areas of inquiry. Final decisions regarding methodology, data collection, analysis, interpretation, findings, and conclusions remain under Cassidie’s independent direction and reflect what the evidence demonstrates.
Let’s Build Something Meaningful
Start With the Conversation You Want to Move Forward
Request sponsorship details, explore a custom partnership, or discuss how your organization can help advance independent research on grief and the workplace.
03 Social Media Collaborations
Partner With a Platform Built for Reach and Relevance
Cassidie Carmen and Soul Executor™ reach a rapidly growing audience through evidence-backed education and honest conversations about grief, workplace policy, estate administration, and life after loss. Social partnerships connect aligned organizations with an audience already invested in these conversations.
Platform Reach
Current Media SnapshotCommunity Partner
Introduce your organization to an audience engaged with grief, advocacy, public policy, and life after loss.
Core partnership benefits:
Featured Social Partner
Build stronger visibility through a coordinated combination of permanent and short-form social content.
Includes all Community Partner benefits, plus:
Campaign Partner
Build a sustained campaign connecting your organization with a relevant issue, initiative, or educational conversation.
Includes all Featured Social Partner benefits, plus:
All partnerships are subject to audience relevance, brand alignment, and Cassidie’s editorial approval. Sponsorship does not guarantee a specific level of reach, engagement, or conversion.