Brand Partnerships
Real life. Meaningful stories. Brand partnerships that connect.
Meet CC: Cassidie Carmen Bates, MPP
- Creator
- Grief researcher
- TEDx speaker
- Public policy practitioner
Meet Cassidie Carmen Bates, a creator, TEDx speaker, and grief researcher bringing a refreshingly human perspective to life's complicated moments. Through a blend of personal storytelling, research-informed insights, and relatable everyday experiences, Cassidie creates content that connects with people navigating life, loss, change, and everything in between. For brands, that creates an opportunity to be part of conversations that matter.
Everyday Life. Meaningful Possibilities.
Where Your Brand Fits
Grief shapes everyday life: how we care for ourselves, connect with others, and make room for new experiences. That gives CC a natural starting point for partnerships that reach beyond grief itself, bringing your brand into relatable stories about living.
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Wellness & Self-Care
Products and services that support rest, emotional well-being, personal rituals, and caring for ourselves through life’s transitions.
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Travel & Experiences
Destinations and experiences that invite reconnection, reflection, celebrating life, and creating new memories.
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Lifestyle & Everyday Comfort
From a favorite chocolate to a comforting home ritual, products that bring simplicity, comfort, or small moments of joy into everyday routines.
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Education & Meaningful Resources
Books, educational platforms, supportive services, and organizations that help people understand and navigate difficult experiences.
CC's Instagram Audience
REACH & IMPACT
Cassidie's growing Instagram community connects with her blend of personal storytelling, research-informed perspectives, and relatable everyday experiences. With more than 470,000 views over 90 days, her content reaches beyond her followers, creating opportunities for brands to become part of conversations people watch, save, and share.
For the right brand, the opportunity is to introduce a product, service, or experience through a creator whose voice is recognizable and whose content makes space for genuine connection.
Who’s here
61.7%
of the account audience is ages 25–44.
Combined share of the 25–34 and 35–44 age groups.
Gender
- Women
- 54.3%
- Men
- 45.7%
Age
- 13–17
- 0.0%
- 18–24
- 4.1%
- 25–34
- 29.3%
- 35–44
- 32.4%
- 45–54
- 16.8%
- 55–64
- 10.5%
- 65+
- 6.9%
Source: Instagram performance for the reported 90-day period: July 16 to October 13, 2026. This is a snapshot shown at capture.
CC’s Instagram Analytics
Content That Connects
A selection of Cassidie’s standout content turning grief, lived experience, and research into relatable stories that people watch, save, and share.
Instagram Reel
A Heartfelt Grief Reminder
- Views
- 66,745
- Saves
- 260
- Likes
- 1.2K
- Shares/sends
- 63
Source: Instagram analytics at capture.
Instagram Reel
What Is Their Name?
- Views
- 52,149
- Saves
- 882
- Likes
- 1.2K
- Shares/sends
- 74
Source: Instagram analytics at capture.
Instagram Reel
Getting Griefy With You
- Views
- 37,895
- Saves
- 672
- Likes
- 1.2K
- Shares/sends
- 97
Source: Instagram analytics at capture.
Let's get griefy together
Recent
Collaborations
From research and education to community conversations, Cassidie works with organizations that share her commitment to making life after loss more understood and supported.
LET'S CONNECT!
THE COLLABORATION PROCESS
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Tell us about your brand.
Share your product or service, campaign goals, timing, and what you’re hoping to accomplish.
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Explore the creative fit.
We’ll discuss whether the opportunity aligns with Cassidie’s perspective, content, and audience.
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Create something meaningful.
Once the scope and terms are agreed upon, we’ll develop a creative approach that feels authentic to Cassidie while supporting your brand’s objectives.
Social collaborations
PACKAGES & PRICING
Explore paid social partnerships and gifted collaboration inquiries with Cassidie’s team.
Paid partnership
Community Partner
$800
- One sponsored reel
- Up to three Story frames
- Tagged organization mention
- Website link sticker
- Sponsor acknowledgment
Paid partnership
Featured Partner
$1,500
- Includes Community Partner benefits
- Dedicated feed post integration
- Additional Instagram Story set
- Prominent brand placement
- Organization description and tagged mention
Paid partnership
Collab Partner
$3,000
- Includes Featured Social Partner benefits
- Multi-post social media campaign
- Collaborative campaign direction
- Dedicated collaborative Instagram post
- Expanded Story coverage
Additional Opportunities
Gifted Partnerships
Have a product or resource you’d like Cassidie to consider? Contact the team to discuss fit and partnership terms.
All partnerships are subject to audience relevance, brand alignment, and Cassidie’s editorial approval. Sponsorship does not guarantee a specific level of reach, engagement, or conversion.
Are you interested in a partnership beyond social media? Explore CC's research, education & event sponsorships ↗A different way to work together
Customized Options
If these options don’t fit your influencer program, partnership model, or budget, we’d still love to hear from you. Share what you have in mind, the resources you’re working with, and why your work feels aligned with Cassidie’s audience. Together, we can explore whether a custom collaboration makes sense.
Explore a custom collaboration ↗Let’s build something meaningful
Partner with Cassidie.
Share your brand, the opportunity you have in mind, and what you hope to create together.
email: hello@soulexecutor.com ↗